Marketing¶
The canonical marketing message for Tomoda: the tagline, the positioning, and the short-form copy every acquisition surface (app onboarding, landing page, store listings) should draw from. This page owns what we say; Brand owns how we say it (voice, tone, visual principles).
Positioning¶
Tomoda is a social-discovery app: it helps you discover events, trips, people, and places worth remembering. Going out and making plans is how you do that with friends, not the whole story. Lead with discovery and people; treat planning and events as a pillar, not the headline.
The tagline¶
Your next story starts here
One line, used everywhere in display contexts: localize it, but keep one canonical English source. Companion philosophy: Make plans. Make memories.
The pitch¶
One-liner. Tomoda is where you discover places worth going, meet people who love what you love, and turn it into plans you actually show up for.
Elevator. The world is more fun with people in it. Tomoda helps you find the places and events worth going to, meet new friends through them, and go do it together, then keep the nights you want to remember.
Pillars¶
In the order a newcomer should meet them. Each maps to a domain bible page.
| Pillar | What it is | Bible |
|---|---|---|
| Discover | Places and events worth going to, curated and shared | Discovery |
| Meet | New friends through events and shared interests, not cold profiles | Friends |
| Together | Go out with friends: plan it in event chats, make it happen | Events, Chat |
| Keep | Save the spots, share the moments, remember who was there | Moments, Locations |
Short-form copy (canonical)¶
The native onboarding carousel is the condensed pitch and the source of truth for
tight, in-brand copy; reuse these lines in store listings and the landing hero
rather than writing new ones. Lives in frontend/app/auth/welcome.tsx with
strings under auth.welcome.slides.* in frontend/i18n/locales/*.
The four slides read as one arc: the world, then a place worth going, then the people, then go do it.
| Slide | Title | Subtitle |
|---|---|---|
| intro | Your next story starts here | The best nights start with the right people and somewhere worth going |
| discover | Somewhere worth going | Real places and events, loved by people who actually show up |
| meet | Find your people | Meet friends who are chasing the same things you are |
| together | Then go, together | Turn the group chat into a night you will retell for years |
Social share preview¶
The default social card is the first Tomoda most non-users see: it renders when any Tomoda link is shared and the target has no image of its own. Flat dark card (landing-page palette), gold wordmark, and the OG description:
Discover events, trips, people, and places worth remembering.
Artwork lives at frontend/public/og-default.png, served from the assets CDN and
wired as the fallback og:image (see Share).
Email footer¶
Here's to what's next.
Used in transactional email footers.
Surfaces¶
| Surface | Where | State |
|---|---|---|
| Native onboarding | frontend/app/auth/welcome.tsx (native only; planet-emblem carousel) |
live |
| Landing page | frontend/components/website/LandingPage.tsx, copy under landing.* |
live |
| Social share preview | frontend/public/og-default.png (default OG card) |
live |
| App Store / Play listings | native release docs | to write |
Copy rules¶
- One tagline, localized, never reworded per surface.
- Lead with discovery and people, not planning.
- Brand voice: warm, spare, a little knowing. See Brand. Write the feeling, not the feature list.
- No em dashes in sentences (a house rule); use commas, colons, or periods.
- Every user-facing string is a real translation in all shipped locales, never an English fallback.